You can either cook your own meals or buy from the numerous excellent and diverse food vendors on-site. Prices are reasonable, and everything from hamburgers, pizza, sausage sandwiches, ice cream, chicken strips, funnel cakes, lemon shake ups, and a variety of beverages, water and coffee are available at the festival throughout the park. Alive also has ice and firewood for sale in the Camping Store, along with any supplies and items you may need or forget to bring. The adjacent Atwood Lake Marina also has a full service restaurant and bistro. The Alive Café has breakfast items, coffee, cappuccino, lattes, and other snacks available until midnight.